@zuirky finds his TikTok niche with viral reactions

Ziek Diallo, a sophomore at Syracuse University, has gained significant attention on TikTok, amassing over 27,000 followers and 7.2 million likes on his account, @zuirky. Since 2022, he has been creating video content across various platforms, including TikTok, Instagram, and YouTube. Diallo’s videos typically consist of reactionary commentary on trending clips, integrating humor and sound effects.

Diallo attributes his outgoing personality to the influence of media from his childhood, including books and various shows. He has developed a distinctive style for his content that resonates with his audience. Engaging with campus events has also become a source of inspiration for his videos, further enhancing his connections within the student body.

Recently, Diallo joined the TikTok Shop Affiliate Program, earning over $11,000 in revenue through commissioned links in his videos. He has even collaborated with companies for promotional content. Additionally, he is pursuing an education in information management and technology, aiming to integrate his social media experience with entrepreneurial ambitions. Earlier this year, he received the Hunter Brooks Watson Spirit of Entrepreneurship Award for his innovative pitches, which he is continuing to develop with the university’s LaunchPad program.

Looking ahead, Diallo plans to focus more on his YouTube channel and streaming on Twitch, while aspiring to foster a community around his content and maintain personal connections with his audience.

• Why it matters: Diallo’s success exemplifies how social media can be monetized, offering insights for aspiring content creators about audience engagement and adaptation.
• The latest: Diallo recently joined the TikTok Shop Affiliate Program and has made over $11,000 in commissions.