Mark Rober, a former NASA engineer and popular YouTuber with over 70 million subscribers, is set to launch a competition show on Netflix in 2026. Additionally, Netflix will feature some of Rober’s notable experiments later this year, as indicated in a statement from the streaming service.
Earlier this year, The Wall Street Journal reported that Netflix had engaged in discussions with Rober. The platform is also in talks with other prominent YouTube creators, including the team behind Dude Perfect, which boasts over 60 million subscribers. Netflix previously incorporated videos from Ms. Rachel, recognized for her educational content aimed at toddlers, into its offerings.
This move by Netflix to include YouTube creators is part of a broader strategy influenced by the success of MrBeast’s Beast Games, which premiered on Prime Video last year. That game show rapidly became Prime Video’s most-watched unscripted series and has since been renewed for two additional seasons.
What factors contributed to Netflix’s decision to venture into content with established YouTube personalities?
Source: https://www.theverge.com/news/760907/mark-rober-netflix-series-youtube