Sonos has initiated significant discounts on its product lineup in conjunction with Black Friday, following a price increase earlier this year attributed to U.S. tariffs. The sales, which run through December 1st, include substantial reductions on soundbars and smart speakers, making this a notable opportunity for potential buyers.
Key products include the Sonos Arc Ultra and the Sonos Beam, both of which are currently priced at historic lows. The Arc Ultra is available for $879, a $220 discount, while the Beam is being offered at $349, reflecting a $150 reduction. The Beam supports Dolby Atmos and HDMI eARC, making it suitable for smaller spaces, whereas the Arc Ultra features enhanced audio capabilities with more powerful hardware, making it a better choice for larger setups.
Additionally, Sonos’ first pair of headphones, the Sonos Ace, are being sold for $279, down $120 from their original price. These headphones incorporate active noise cancellation and a transparency mode, making them suitable for various environments and usages. They also contain a feature that allows two headphones to be paired with a Sonos soundbar for private listening.
For those seeking portable options, the Sonos Roam 2 is discounted to $139, offering up to 10 hours of battery life alongside waterproof and dustproof capabilities. The latest models in the smart speaker category, such as the Sonos Era 100 and Era 300, are priced at $169 and $379, respectively, with the Era 300 supporting Dolby Atmos for an enhanced audio experience.
This pricing strategy comes as part of Sonos’ broader marketing efforts for the holiday season, but it raises questions about the sustainability of such discounts following the earlier price hikes and the impact of ongoing tariffs on future pricing strategies.
Source: https://www.theverge.com/tech/823523/sonos-black-friday-deals-soundbar-speaker-sale-2025