Yorkshire farmers go viral vlogging about rural life and farming

Two farmers from Church Fenton in North Yorkshire, Martin and Craig Blakey, have gained significant popularity on social media by sharing humorous glimpses of their rural life. Their first video, which featured Craig nearly knocked over by his dogs, received nearly 300,000 views. Over six months, they have attracted around 11 million page views and a following of more than 40,000 across platforms like Instagram, TikTok, and Facebook. The brothers post videos showcasing various aspects of Yorkshire countryside life, including vintage tractors and livestock feeding.

Their content resonates with viewers globally, with an average of 500 new followers daily. Initially convinced to start vlogging by a friend, they now produce informal videos about their lives and farming activities. The brothers aim to raise awareness for local causes impacting the farming community, and they have engaged in fundraising for local charities. Although they have not outlined specific future plans, they are enjoying their venture into content creation.

• Why it matters: The Blakey Brothers’ success illustrates the potential for niche content to engage global audiences, which may inspire other small businesses and individuals in rural communities to utilize social media for broader outreach.
• The latest: The brothers continue to produce engaging content while raising funds for local causes, reflecting their commitment to community support.