Xbox is coming to cars thanks to an LG and Microsoft partnership

Xbox is coming to cars thanks to an LG and Microsoft partnership

Microsoft and LG have announced a collaboration to integrate Xbox Cloud Gaming into internet-connected vehicles. This initiative will introduce a new Xbox app available in cars equipped with LG’s Automotive Content Platform (ACP), enabling subscribers of Xbox Game Pass Ultimate to stream cloud-based Xbox games directly on in-car displays.

The app will be functional for entertainment during electric vehicle (EV) charging or while on long road trips. LG’s ACP is presently implemented in Kia’s EV3 model in Europe and is set to roll out in other models, including the EV4, EV5, and new Sportage. This platform, which utilizes LG’s webOS software—similar to that found in its smart TVs—provides access to various content services such as Netflix, Disney Plus, and YouTube.

Earlier this year, Microsoft collaborated with LG to launch the Xbox app for smart TVs, marking a step in expanding Xbox Cloud Gaming. The upcoming addition of in-car capabilities aligns with Microsoft’s efforts to broaden access to Xbox services, as noted by Christopher Lee, vice president of Xbox marketing. He mentioned that this expansion enhances player choice regarding how they engage with games.

In separate announcements, Microsoft disclosed its participation in the upcoming Tokyo Game Show, scheduled for September 25th. The event is anticipated to feature a stream showcasing new content, including the highly speculated announcement of Forza Horizon 6. The promotional teaser for the event features an urban neon setting that suggests a thematic connection to the Forza franchise, potentially reflecting a Japanese backdrop for the game.

Source: https://www.theverge.com/news/774177/microsoft-xbox-car-lg-partnership-cloud-streaming

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