Premium Plus and Premium Business users will soon have the ability to browse and request inactive usernames through the X Handle Marketplace. The usernames will be categorized into two main types: Priority handles, which will be offered free of charge and typically consist of full names, multi-word phrases, or alphanumeric combinations, and Rare handles, available for a price ranging from $2,500 to potentially over seven figures, depending on their demand and uniqueness.
This initiative is being implemented as a continuous service rather than a one-time benefit, aimed at attracting more paid subscribers. When a user secures a new handle from the marketplace, their previous username will be frozen. The company has indicated that it might offer a redirect feature as a paid add-on in the future. Additionally, if a user chooses to downgrade their X subscription, their account will revert to the original username, leading to the loss of access to the newly acquired handle.
This approach raises questions about user retention and the potential impact on account management.
Source: https://www.theverge.com/news/802474/x-is-launching-a-marketplace-for-inactive-handles