When your company goes viral for the wrong reasons, what can you do to survive the fallout?

When your company goes viral for the wrong reasons, what can you do to survive the fallout?

American technology company Astronomer experienced a significant scandal involving its CEO and the company’s director of human resources. At a Coldplay concert, a video captured the two in a compromising situation, despite both being married to other partners. This incident led to their resignations shortly after, raising concerns about the company’s stability.

The rapid dissemination of the video via social media highlights the potential for personal actions to have professional repercussions. The situation serves as a reminder of the challenges companies face in managing reputational risks brought on by viral content.

  • Why it matters: Companies must be vigilant about employee behavior both in and out of the workplace, as social media can amplify incidents that may harm their reputation.
  • The latest: Following the resignations, the future direction of Astronomer remains uncertain as it works to recover from the fallout.

Source: https://www.channelnewsasia.com/today/voices/company-business-viral-social-media-internet-astronomer-ceo-coldplay-scandal-5306191

Source: https://www.channelnewsasia.com/today/voices/company-business-viral-social-media-internet-astronomer-ceo-coldplay-scandal-5306191

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