In recent years, numerous large corporations have faced criticism regarding their responses to political and social issues, particularly related to the Trump administration. Many companies have reportedly opted to sidestep overt criticism of the administration while also facing backlash for their perceived lack of support for progressive movements. For instance, Jimmy Kimmel’s late-night talk show was suspended following remarks about the reaction to a political event, serving as one example of corporate censorship in response to political pressure.
Amid this climate, Jerry Greenfield, co-founder of Ben & Jerry’s ice cream, announced his resignation, citing that the company had become “silenced” in its politically outspoken stance. Greenfield pointed to a growing fear of upsetting powerful interests as a key reason for his decision. Ben & Jerry’s, known for its commitment to various social issues, encountered tensions with its parent company Unilever, which acquired it in 2000. This acquisition included a promise to respect its operational independence.
The conflict escalated last year when Ben & Jerry’s sued Unilever, alleging that the larger company had threatened to undermine its independent board in retaliation for advocating a ceasefire in Gaza. Unilever has publicly denied these claims and is contesting the lawsuit. This tension continued into 2023 when Unilever allegedly fired Ben & Jerry’s CEO, reportedly over efforts to advance the company’s social mission.
The broader context of corporate social responsibility (CSR) highlights a trend where companies recognize their obligation to consider social and environmental impacts alongside profit. The origins of the CSR movement date back several decades, emphasizing ethical business practices. However, skepticism remains regarding the effectiveness of CSR initiatives in effecting substantial change within corporate frameworks.
Greenfield’s departure, amidst these challenges, raises questions about the future of corporate advocacy in a rapidly changing and politically charged environment. As consumers navigate their options, the relationship between corporate practices and social values continues to evolve.
Source: https://www.theguardian.com/commentisfree/2025/sep/19/trump-ben-and-jerrys