Competitive dance has gained significant traction on social media, with choreographers, studios, and dancers benefiting from this exposure. Popular routines, such as Molly Long’s “Pop Muzik” for Project 21, have sparked interest even among young audiences. Choreographers and judges like Thomas Russ and Jocelyn Mastro highlight the elements that contribute to a dance’s viral potential, including engaging visuals and storytelling. However, the unpredictability of virality presents challenges, exacerbating scrutiny faced by dancers and potentially distracting them from their training. Mastro has observed that successful videos can bring undesired expert scrutiny from viewers.
Despite these challenges, the viral nature of certain dance routines can open doors for competitive dancers. Russ notes that exposure from viral content often leads to job opportunities, while Mastro believes that it broadens the audience for competitive dance. The benefits of social media visibility can enhance careers, as long as dancers maintain a strong support system and adhere to their core values.
- Why it matters: The rise of social media in competitive dance can help increase visibility, leading to new opportunities for dancers and choreographers. However, it can also amplify pressure and scrutiny beyond typical competitive standards.
- The latest: Dancers who gain viral attention are often contacted by studios, leading to potential job offers and collaborations.
Source: https://dancemagazine.com/viral-competition-dance/
Source: https://dancemagazine.com/viral-competition-dance/