A new trend on TikTok, dubbed “Group 7,” has gained traction, with participation from brands like Sainsbury’s and celebrities including Madelyn Cline. The trend was initiated by musician Sophia James to promote her song “So Unfair” and investigate TikTok’s algorithm. James shared a series of seven videos on the platform, each representing one of seven groups, with the last video corresponding to Group 7.
Group 7 has rapidly become associated with being ‘elite’ or ‘cool’ and is now featured in many user-generated TikTok videos. Users can determine their group status by observing their For You Page (FYP) for these videos, although Group 7 is receiving more views compared to the others.
To further the trend, Sophia James has announced an official meetup for members of Group 7, scheduled for this Friday evening at The Bedford Pub in Balham, London, starting at 8 PM. More information is available on her website.
- Why it matters: The appeal of Group 7 highlights the influence of social media trends on brand engagement and consumer interaction, potentially impacting marketers and advertisers.
- Participation in online trends can foster community and engagement among users, increasing visibility for artists and businesses alike.
- The latest: Sophia James’ organized meetup for Group 7 will occur this Friday at The Bedford Pub in London.
Source: https://www.cosmopolitan.com/uk/entertainment/a69105144/tiktok-group-7-trend-explained/
Source: https://www.cosmopolitan.com/uk/entertainment/a69105144/tiktok-group-7-trend-explained/