Viral Makeup Hacks That Truly Work for Indian Skin

International Makeup Day is observed annually on September 10, emphasizing creativity and self-expression within the beauty community. The day highlights trending makeup techniques and hacks that circulate through social media, including platforms such as Instagram, TikTok, and YouTube. However, makeup trends popular in Western cultures may not always suit the unique undertones and textures of Indian skin tones. This year, Indian beauty enthusiasts are adapting viral techniques to better emphasize their natural complexions.

Indian skin tones are diverse, ranging from dusky and wheatish to fair, often featuring warm undertones that require customized approaches. Techniques that work well on Western complexions may not achieve the same effect on Indian skin. As a result, beauty lovers in India are selectively embracing certain viral hacks to align with their beauty standards.

One prominent technique is color correction, which helps address pigmentation and dark circles often found on Indian skin. Using peach or orange correctors helps neutralize blue undertones for a balanced base. Additionally, using lipstick as a blush has gained popularity, as warm shades like pinks and corals provide a natural, long-lasting flush.

Banana powder is preferred over translucent powders, as it helps set makeup without leaving a white cast, and enhances brightness. For eye makeup, smudging kajal with eyeshadow creates a soft smoky effect that highlights Indian features. The “soap brows” trend has also been integrated into Indian makeup routines, giving brows lift and natural definition.

As International Makeup Day 2025 approaches, Indian beauty enthusiasts continue to demonstrate that makeup is about personal adaptation and enhancing individual characteristics.