Cracker Barrel, a widely recognized restaurant and country store, unveiled its new logo on August 19, 2023, as part of its fall menu campaign titled “All the More.” This rebranding includes updates to restaurant interiors and a refreshed brand aesthetic, maintaining a connection to the recognizable barrel shape of its previous logos. The change represents the fifth iteration of the logo, with the most notable difference being the removal of an illustration of an old man and a redesign of the restaurant’s name in brown letters with a golden yellow border.
The previous logo was created by designer Bill Holey, who originally sketched it at the request of Cracker Barrel’s founder, Dan Evins. Despite the company’s optimism regarding the redesign, the new logo has faced significant backlash online and offline. On August 24, shares of Cracker Barrel reportedly fell by up to 15% following growing criticism, including remarks from notable figures reacting negatively to the logo change.
Critics have expressed concerns that the new branding diverges from the traditional themes of comfort and nostalgia associated with the Cracker Barrel experience. Supporters of the change claim it reflects a modernized vision for the restaurant.
- Why it matters:
- The backlash could impact customer loyalty and financial performance, highlighting the risks associated with brand redesigns.
- Changes in branding may affect the company’s market positioning, especially among traditionalists who value the original brand identity.
- The latest:
- As of August 24, shares of Cracker Barrel have decreased significantly following the logo unveiling, indicating investor concerns about the impact of the rebranding.
Source: https://timesofindia.indiatimes.com/etimes/trending/viral-cracker-barrels-new-logo-sparks-social-media-backlash-heres-why/articleshow/123439104.cms
Source: https://timesofindia.indiatimes.com/etimes/trending/viral-cracker-barrels-new-logo-sparks-social-media-backlash-heres-why/articleshow/123439104.cms