LinkedIn has implemented adjustments to its algorithm as of mid-2025, causing concerns for content creators primarily using video to engage their audiences. Users, including influencers and marketers, have reported a decrease of up to 30% in video views. These changes are part of LinkedIn’s strategy to emphasize meaningful interactions over viral content, affecting creators primarily focused on entertainment rather than professional discourse.
Industry observations indicate the updated algorithm favors engagement metrics such as comments and shares rather than view counts. This has resulted in reduced visibility for videos that do not align with users’ professional interests. To adapt, some creators are shifting toward more niche and value-focused content, aiming to maintain audience engagement amid changing dynamics. Additional insights highlight that the algorithm now prioritizes relevance over recency, allowing older posts to resurface, potentially limiting the exposure for newer video content.
As video impressions decline organically, there is an emerging trend for advertisers to increase reliance on paid promotions. LinkedIn is expanding its ad options as advertisers seek to generate revenue through targeted campaigns amid fluctuating organic views. The ongoing changes may redefine professional networking on the platform, pushing creators toward collaborative content strategies.
- Why it matters:
- Businesses may need to adjust marketing strategies to integrate paid promotions as organic reach declines.
- Creators are encouraged to focus on high-quality, engaging content to remain relevant in a shifting algorithm.
- The latest: LinkedIn reports a 36% year-over-year growth in video viewership earlier this year, indicating that despite these challenges, video remains a vital medium on the platform.
Source: https://www.webpronews.com/linkedin-2025-algorithm-shift-video-views-slump-for-viral-creators/
Source: https://www.webpronews.com/linkedin-2025-algorithm-shift-video-views-slump-for-viral-creators/