Toy manufacturer Jellycat has announced a plan to distribute £110 million in dividends to its owners, following a significant increase in annual profits for the year 2024. The company’s before-tax profits reached £139 million, more than doubling from £67 million in the previous year. Jellycat, known for its popular cuddly toys, reports a 66% rise in revenue to £333 million for the year ending December 31.
Chief Executive Arnaud Meysselle expressed gratitude for the company’s growth and indicated plans to introduce more characters. Founder and Chairman Thomas Gatacre emphasized Jellycat’s mission to create joy and become a top soft toy company globally. The planned dividends reflect a 75% increase from the £63 million distributed to owners the prior year.
Gatacre noted that the Jellycat team has been working diligently to meet growing demand for their products, which are available in 80 countries. He highlighted the company’s commitment to ensuring that each toy is built to last and produced responsibly.
Jellycat’s success has been attributed to its presence on social media and an increase in adult consumers purchasing toys for themselves. In addition to selling toys, Jellycat has introduced a series of pop-up experiences. Examples include a venue at London’s Selfridges offering themed soft toys served by an assistant mimicking a fish and chips shop, and Jellycat diners and patisseries in cities like New York and Paris, where adults queue for merchandise.
These interactive experiences have garnered millions of views online, effectively serving as promotional content shared by fans. The question remains: how will Jellycat sustain this momentum in the evolving toy market?
Source: https://www.bbc.com/news/articles/c98dr6yj8dlo?at_medium=RSS&at_campaign=rss