The viral new makeup to add to your back-to-work beauty bag

The viral new makeup to add to your back-to-work beauty bag

As the holiday season approaches, several beauty brands are releasing new products aimed at refreshing makeup routines. Notable launches include Chanel’s Les 4 Ombres Boutons eyeshadow, inspired by Gabrielle Chanel’s love for unique buttons, available for £72. The Korean-made TirTir Mask Fit Red Cushion Foundation, recently landed in UK stores including Boots, boasting 40 shades and high coverage for £21. L’Oréal Paris’s Infallible Skin Ink 2-in-1 Foundcealer combines the benefits of foundation and concealer at £14.99.

Many brands are also focusing on inclusivity and innovation. Kulfi, a South Asian makeup brand that recently debuted in Sephora UK, offers products like the Main Match Concealer for £26. Fara Homidi’s Soft Glass Lip Plumping Oil, priced at £36, combines treatment and gloss in one product.

Other notable mentions include Victoria Beckham’s Foundation Drops, which incorporate skin-rejuvenating technology for £104, and Morphe’s Lip Filter Hydroplump Soft Matte Lipstick, available for £15. These collections reflect an industry trend towards products that prioritize both aesthetics and skincare benefits.

  • Why it matters:
    • Consumers benefit from a wider range of beauty products, catering to diverse skin tones and preferences.
    • Brands are increasingly focusing on multifunctional products, which can enhance value for consumers.
  • The latest:
    • Kulfi launched its products in the UK last month, becoming the first South Asian makeup brand to be sold at Sephora.

Source: https://www.standard.co.uk/lifestyle/beauty/viral-back-to-work-beauty-buys-b1246839.html

Source: https://www.standard.co.uk/lifestyle/beauty/viral-back-to-work-beauty-buys-b1246839.html

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