The Travel Agency Reveals the True Story Behind Its Viral Cannabis Carrier Pigeon Campaign

NEW YORK, Oct. 14, 2025 /PRNewswire/ — The Travel Agency, New York City’s largest legal cannabis dispensary, has concluded its experimental pilot project, known as “Project Pigeon.” This initiative aimed to explore a unique delivery method using pigeons, which garnered significant online attention.

Co-Founder and President Arana Hankin-Biggers announced the termination of the program, citing unusual behavior in the pigeons during deliveries. Despite the viral interest and a substantial increase in engagement, the test flights were never operational; they were conceptual designed to navigate advertising constraints in the cannabis industry.

The campaign aimed to create conversations around cannabis culture in New York and promote The Travel Agency as a leading delivery service. Instead of using pigeons, the company plans to focus on its existing delivery methods to enhance customer service across Manhattan, Brooklyn, and Queens.

The initiative featured pigeons in custom backpacks, with their care overseen by licensed handlers, and included a donation to the Wild Bird Fund to support bird rehabilitation efforts.

The Travel Agency continues to redefine its marketing strategies to align with contemporary cannabis retail practices.

• Why it matters: This initiative highlights innovative marketing approaches to navigate legal advertising limitations in the cannabis sector.
• It underscores the increasing competition among cannabis dispensaries to capture consumer attention and loyalty.

• The latest: The Travel Agency is transitioning to enhance its delivery services for a smoother customer experience after ending Project Pigeon.