Next, one of the largest clothing retailers in the UK, is expanding its international presence while many of its competitors struggle. Traditionally viewed as a provider of work attire and children’s clothing, Next is evolving into a more diversified retailer. Its flagship store on London’s Oxford Street features extensive departments for children, men, and women, attracting shoppers who also frequent nearby stores like Victoria’s Secret and Gap.
Over the past five years, Next has significantly broadened its brand portfolio, acquiring labels such as Cath Kidston and FatFace, and gaining distribution rights for Victoria’s Secret, Bath & Body Works, and Gap in the UK. This expansion has been reflected in impressive online sales growth; non-Next brands accounted for over £1 billion in sales last year, marking a substantial increase from £434 million five years ago.
Under the leadership of Simon Wolfson, Next has acquired majority stakes in brands like Reiss and Joules, while also establishing licenses for a variety of other labels. International sales have surged, exceeding £930 million last year, more than doubling since 2020. A recent report indicated that a 39% increase in international sales contributed to stronger-than-expected performance for the company.
Despite closing around 40 stores in the last five years, Next is relocating to larger, more strategically positioned locations. While its brand’s online sales are growing, they are being outpaced by the performance of its licensed and third-party brands.
Next has invested heavily in IT and logistics infrastructures, enabling it to manage an extensive network for website operations and delivery services. Analysts note that the company’s effective multi-channel approach places it ahead of many competitors, leveraging its early entry into home delivery and a robust system for quick parcel pickup and drop-off options.
Source: https://www.theguardian.com/business/2025/oct/31/next-clothing-retailer-sales-surge