Nex, a company that initially struggled with profitability, experienced significant growth over the past two years. Two years ago, it sold approximately 5,000 units of its product known as the Playground. In the following year, sales surged to around 150,000 units. Currently, projections indicate that the company is on track to sell about 600,000 units this year.
Prior to this shift in strategy, Nex generated about $3 million in annual revenue but faced financial challenges. However, this year, the company anticipates more than $150 million in sales and aims to reach a breakeven point. This transformation raises questions about the factors contributing to this rapid increase in sales and whether the company can sustain this growth moving forward.
Source: https://www.theverge.com/news/844380/nex-playground-outselling-the-xbox