Amy Bradley, co-founder of the Sydney-based jewellery brand Luna Rae, has expressed concerns about bullying on TikTok in light of a viral video she posted. In the video, which has garnered nearly three million views, Bradley accused an unnamed Australian influencer of stealing a $360 necklace from her boutique.
The TikTok sparked significant debate online, with viewers attempting to identify the influencer and questioning the authenticity of the incident. In response to the backlash she received, Bradley stated that the controversy had escalated, impacting her safety and well-being. She noted that the relentless trolling had begun to affect her family and called for TikTok to implement better support systems for users facing similar situations.
Bradley emphasized that she chose not to reveal the influencer’s identity to avoid further bullying and claimed that the allegations were genuine, despite accusations suggesting it might have been a publicity stunt. Luna Rae has reportedly lodged a complaint regarding the alleged theft with Fair Trading, and according to Bradley, the influencer had received a refund for the necklace but continued to wear it publicly.
Bradley also expressed her apologies to influencers like Abbie Chatfield and Jessika Power, who were wrongly accused by social media users.
- Why it matters: The incident highlights the challenges brands face with online reputations and misinformation, prompting discussions about influencer accountability and user safety on social media platforms.
- The latest: Luna Rae has filed an official complaint regarding the alleged theft but has not yet received a response from the influencer involved.
Source: https://www.pedestrian.tv/online/luna-rae-amy-bradley-jewellery-tiktok-respon/
Source: https://www.pedestrian.tv/online/luna-rae-amy-bradley-jewellery-tiktok-respon/