Swiggy delivers idlis to Shashi Tharoor after viral social media praise

Swiggy delivers idlis to Shashi Tharoor after viral social media praise

Congress MP Shashi Tharoor recently gained attention after passionately defending idlis on X (formerly Twitter). In response to a user who disparaged the dish, Tharoor composed a poetic tribute, describing a well-made idli as “a cloud, a whisper, a perfect dream of the perfectibility of human civilisation.” His remarks prompted widespread engagement online, including memes and retweets.

In response to the viral appreciation, the food delivery platform Swiggy delivered freshly prepared idlis to Tharoor’s residence. Employees were photographed with the MP and the idlis, marking a playful exchange between the food service and the politician known for his culinary interests.

Swiggy provided a message in Hindi, celebrating the opportunity to serve what they called the region’s finest idli, hoping it would bring joy to Tharoor.

Tharoor has a long history of expressing his fondness for idlis. He had previously spoken about enjoying idli breakfasts daily at a restaurant during a visit to Vienna.

  • Why it matters: Tharoor’s defense of idlis highlights cultural pride surrounding regional cuisine, which can influence food choices and trends among consumers.
  • It showcases the synergy between politicians and businesses in promoting local food traditions.
  • The latest: Swiggy’s delivery marks an instance of culinary diplomacy, connecting public figures with popular food culture.

Source: https://www.storyboard18.com/brand-makers/swiggy-delivers-idlis-to-shashi-tharoor-after-viral-social-media-praise-81765.htm

Source: https://www.storyboard18.com/brand-makers/swiggy-delivers-idlis-to-shashi-tharoor-after-viral-social-media-praise-81765.htm

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