Sorority members are creating viral content on TikTok, known as “Rushtok,” which is leading to brand partnerships and career opportunities. This trend has emerged as sorority rush events gain popularity online, prompting numerous sorority sisters to share their experiences through engaging video content. NBC News reported on September 24, 2025, that several students have successfully secured lucrative deals with various brands based on their viral videos.
These videos often showcase sorority life during rush week and have attracted large audiences. The phenomenon reflects a shift in how college students interact with marketing and social media, demonstrating the potential of these platforms in elevating personal brands.
- Why it matters: This trend highlights the growing influence of social media in shaping career paths for young individuals and underscores the importance of personal branding in today’s digital landscape.
- The latest: Many students are continuing to explore opportunities in content creation and brand collaboration as interest in Rushtok continues to grow.
Source: https://www.nbcnews.com/video/sorority-tiktokers-are-earning-lucrative-brand-deals-for-viral-rush-videos-248205381935
Source: https://www.nbcnews.com/video/sorority-tiktokers-are-earning-lucrative-brand-deals-for-viral-rush-videos-248205381935