Unsighted, a Toronto-based content creator known for his rage rap music, has recently gained significant attention for a series of viral dance videos on TikTok. In July, he uploaded a video featuring what he calls the “White girl dance,” set to Kesha’s hit song “Your Love Is My Drug.” The post has garnered over 22 million views and millions of likes, showcasing Unsighted dancing on busy sidewalks and inviting strangers to join him.
The artist, originally recognized for his intense music style characterized by angry lyrics and aggressive themes, transitioned to more lighthearted content as he embraced a new side of his personality. Having started his social media presence in college as a way to share poetry, he later evolved his platform to promote his music. Unsighted notes that his dance trend emerged organically and has resonated with many people, fostering community and joy in public spaces. He now interacts with fans regularly, often being approached on the street for photos or to dance together.
Additionally, Unsighted has initiated a crowdfunding campaign to expand his dance project to other cities. He aims to continue balancing his earlier musical identity with this newfound joyful expression, reflecting on the supportive messages he receives from followers, many of whom share their personal stories and experiences.
- Why it matters: The trend illustrates how artists can successfully pivot their public persona while engaging wider audiences, potentially impacting branding and marketing strategies for creators.
- As the dance trend grows, it may lead to increased collaborations or sponsorship opportunities within the entertainment industry.
- The latest: Unsighted has started a crowdfunding campaign to travel and continue his viral dance series beyond Toronto.
Source: https://people.com/rage-rapper-goes-viral-for-white-girl-dance-in-the-street-exclusive-11801418
Source: https://people.com/rage-rapper-goes-viral-for-white-girl-dance-in-the-street-exclusive-11801418