On November 7, 2024, the pop-rock band Plain White T’s extended an invitation to TikTok users CGC Mafia to attend one of their shows. This invitation followed the viral reception of CGC Mafia’s video, which featured them singing “Hey There Delilah” while riding a tandem bike. The video, posted in June 2024, has accumulated over one million views. Following the release of their video, Plain White T’s shared their own clip on November 8, showing their performance of “Delilah” and highlighting the connection fostered through social media.
Originally released in May 2005, “Hey There Delilah” became a significant hit for the band, contributing to their rise in popularity. Plain White T’s continues to tour, with shows scheduled through the end of 2024 and additional dates in February 2026. The band’s lead singer, Tom Higgenson, has shared insights on the song’s backstory, illustrating its personal significance.
- Why it matters: This event underscores the impact of social media on the music industry and opportunities for fan engagement, highlighting how viral content can influence artist visibility.
- The latest: CGC Mafia’s video remains popular, with over one million views contributing to their invitation by Plain White T’s.
Source: https://people.com/plain-white-ts-brought-viral-hey-there-delilah-tiktok-fans-to-their-concert-11850165
Source: https://people.com/plain-white-ts-brought-viral-hey-there-delilah-tiktok-fans-to-their-concert-11850165