BU Alum's Laundry Startup Goes Viral

BU Alum’s Laundry Startup Goes Viral

Zachary Pozniak, a Binghamton University alum and mechanical engineering graduate, has gained significant popularity on social media platforms TikTok and Instagram under the handle @jeeves_ny. Since joining his family business, Jeeves New York, in 2018, Pozniak has transformed traditional fabric care into engaging content, reaching millions of viewers. Jeeves New York, originally founded in London […]

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Former shop worker has 'nightmares' over abuse at work

Former shop worker has 'nightmares' over abuse at work

A former retail employee from Dundee is supporting a campaign that encourages shoppers to show respect towards retail staff. This initiative aims to raise awareness about the challenges faced by employees in the retail sector, particularly in light of the increasing instances of disrespectful behavior from customers. The campaign highlights the importance of understanding the

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YouTube Creator Anthpo Launches Viral Marketing Firm Pufferfish

YouTube Creator Anthpo Launches Viral Marketing Firm Pufferfish

Anthony Potero, a YouTube creator known as “Anthpo” with 1.9 million subscribers, has launched a new stunt marketing company called Pufferfish. This initiative follows a successful collaboration with footwear brand Crocs, which involved a campaign that placed 3D printed Crocs on statues across New York City. Potero developed a character and narrative for this project,

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