Gap’s Viral Denim Campaign Boosts Gen Z Sales and Brand Revival
Gap Inc. has experienced a resurgence in the apparel retail market thanks to its recent campaign, “Better in Denim.” Launched in summer 2025, the campaign featured the global music group Katseye, dancing to Kelis’s “Milkshake,” and received significant traction on platforms like TikTok and Instagram. Gap CEO Richard Dickson reported that the campaign resulted in […]
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