noon rider goes viral by video-calling mom with Amitabh Bachchan lookalike

Delivery platform noon Minutes recently executed a guerrilla marketing campaign through a PR stunt in Dubai’s Deira Gold Souk. The stunt featured a noon Minutes delivery rider positioned alongside a lookalike of Bollywood actor Amitabh Bachchan, attracting significant attention.

The initiative was a collaborative effort with influencer marketing agency Plug Media, which managed the entire project from conceptualization to execution, including the hiring of the lookalike and security personnel. The delivery rider was the only individual permitted close to the lookalike, creating a unique interaction during the event.

As the noon rider accompanied the Bachchan lookalike, a crowd exceeding 300 people gathered, capturing the moment through photos and videos. This ensured that both the rider and the brand had prominent visibility in all created content.

The campaign aimed to achieve widespread buzz at a low cost, generating increased brand awareness and potentially attracting future customers for noon Minutes. Following the stunt, significant user-generated content emerged across social media platforms including Instagram and TikTok.

The campaign further resulted in earned media coverage throughout the UAE and into the Middle East, India, and beyond, without any additional financial investment in paid advertising.

Success metrics indicated the campaign garnered over 2.95 million views, 51,400 active engagements, and featured in more than ten reputable publications.