Next’s £20 jacket looks similar to M&S’ viral sell-out £70 coat

Next has released the Cow Print Cord Collar Jacket, which is reminiscent of a popular £70 trucker coat from Marks and Spencer that recently sold out. The new jacket from Next is priced at £19.50 after a discount of over 60% from its original price of £50. It features a button-through fastening, pockets, and a contrast collar, crafted from 100% cotton, and is available in sizes six to 20.

The cow print pattern has emerged as a notable trend for the autumn/winter 2025 season, gaining visibility both on the runways and in popular retail outlets. Marks and Spencer has prominently showcased this style in advertising, contributing to the initial sell-out of their jacket.

Shoppers generally appreciate the quality of the new jacket from Next, with some reviews highlighting its fit and versatility. The jacket can be styled in various ways, accommodating casual weekend outfits as well as professional attire. Other retailers, such as ASOS and Urban Outfitters, also offer cow print jackets, expanding consumer options in this trend.

• Why it matters: The rise of animal print, specifically cow print, shows evolving fashion trends, providing budget-conscious consumers with stylish alternatives. Retailers can also leverage trend insights to introduce similar designs.
• The latest: Next’s cow print jacket has quickly gained traction due to significant discounts, making it an appealing choice for shoppers looking for trendy outerwear.