A travel video created by Malaysian visual-effects specialist Mohamad Sofian Abdullah, known as Sofyank, has gained significant attention online. The one-minute film, produced in partnership with the Singapore Tourism Board (STB), features Sofyank’s signature visual effects as he showcases various attractions in Singapore, including Jewel Changi Airport and Marina Bay. The video was released on social media and showcases dramatic shots that blend digital effects with real-world views.
Sofyank, who has previously worked on VFX-driven videos featuring Hollywood stars, shared his experience of visiting Singapore, expressing feelings of calmness and contentment during his trip. The video has received acclaim for its technical execution. However, its popularity has sparked discussions in Malaysia, where some viewers questioned why local talents like Sofyank are not more prominently featured in their own country’s tourism promotions. A social media user expressed frustration, stating that Sofyank should be promoting Malaysia instead, to which he responded with intent to promote Malaysia in the future if given the chance.
- Why it matters: This development highlights the potential effectiveness of using local talent for tourism promotions, which can impact how countries market their travel experiences.
- For businesses, leveraging local expertise may lead to more authentic and appealing promotional content, potentially boosting tourism and local economies.
- The latest: Sofyank has expressed his willingness to promote Malaysian attractions in future projects, pending opportunities.
Source: https://www.scmp.com/week-asia/lifestyle-culture/article/3334901/malaysians-lament-local-vfx-star-making-viral-singapore-tourism-video
Source: https://www.scmp.com/week-asia/lifestyle-culture/article/3334901/malaysians-lament-local-vfx-star-making-viral-singapore-tourism-video