Kirstin Juszczyk has made significant strides in the sports fashion industry, transitioning from creating handmade outfits in her living room to launching an NBA fashion collection in less than two years. The 31-year-old, wife of San Francisco 49ers player Kyle Juszczyk, officially launched her brand, Off Season, in January 2025, after her puffer jackets gained viral attention from celebrities like Taylor Swift and Brittany Mahomes during NFL games.
Launch of NBA Collection
On Tuesday at 10 am ET, Juszczyk released her first official NBA collection, which includes custom puffer jackets, coats, and vests designed for five major teams: the Los Angeles Lakers, Golden State Warriors, Boston Celtics, Chicago Bulls, and New York Knicks. The prices for the items range from $285 to $375.
Juszczyk stated that collaborating with the NBA is an incredible opportunity, especially after previously partnering with the NFL and WNBA. The design philosophy for her brand aims to create bolder and more creative looks suited for everyday wear, not just game days. Her goal is to provide stylish options for women, moving away from traditional oversized men’s merchandise.
Celebrity Influence
Juszczyk’s handmade jackets have attracted attention from various celebrities, including Taylor Swift and Simone Biles. The increased visibility has significantly contributed to her brand’s rapid growth, and she emphasizes that sports culture is evolving to be more present in everyday life.
- Why it matters:
- Juszczyk’s emergence highlights a growing trend in sports fashion, focusing on stylish, gender-inclusive designs.
- Businesses in sports and fashion sectors may consider collaborations with influencers to enhance visibility and brand reach.
- The latest: Kristin Juszczyk’s Off Season brand has recently partnered with the NBA, reflecting its rapid expansion and adaptation within the sports apparel market.
Source: https://timesofindia.indiatimes.com/sports/nfl/news/kristin-juszczyks-fashion-empire-explodes-as-nba-signs-her-after-taylor-swift-turned-her-jackets-viral/articleshow/124748411.cms
Source: https://timesofindia.indiatimes.com/sports/nfl/news/kristin-juszczyks-fashion-empire-explodes-as-nba-signs-her-after-taylor-swift-turned-her-jackets-viral/articleshow/124748411.cms