The recent advertisement for Gap, featuring the Los Angeles-based girl group Katseye, has prompted renewed interest in Kelis’s 2003 song “Milkshake.” The group, known for their energetic performances and choreography, contributed significantly to the viral success of Gap’s Fall 2025 campaign, titled “Better in Denim.” Since the campaign’s launch, streaming services have reported an approximate 179 percent increase in plays of the track.
Members of Katseye, Manon and Sophia, have indicated a favorable interest in collaborating with Kelis, stemming from interviews and social media interactions during promotional activities. Their comments have ignited speculation among fans about a possible future project between the two acts. The promotional film features choreography created by Robbie Blue on a vibrant set that plays into the Y2K aesthetic and aims to resonate with Gen-Z audiences.
Industry experts emphasize the potential effectiveness of collaborations like this, which can enhance streaming numbers and broaden audience reach. Converting such moments into lasting artistic partnerships could further benefit both parties.
- Why it matters: A collaboration between Katseye and Kelis could enhance the visibility and cultural relevance of both artists, appealing to different generations of music fans.
- The latest: Following the Gap advertisement, streaming of “Milkshake” has significantly increased, sparking conversations about a potential partnership.
Source: https://www.ibtimes.co.uk/katseye-hints-surprise-kelis-collab-after-viral-milkshake-campaign-fans-say-its-happening-1746165
Source: https://www.ibtimes.co.uk/katseye-hints-surprise-kelis-collab-after-viral-milkshake-campaign-fans-say-its-happening-1746165