Jaonaay, a Thai singer-songwriter, is gaining significant attention with his debut single “Sweet Baby,” released under Sony Music Thailand. The track has achieved over 11 million views on YouTube and 4.6 million streams on Spotify. It also inspired a TikTok dance challenge, which was joined by K-pop group NCT Dream during their recent tour in Thailand.
Jaonaay, whose real name is Jinjett Wattanasin, collaborated with producer Karn of Yented for three to four months to craft the modern R&B song, which encapsulates the feelings associated with new love. He expressed that creating accessible music was important for engaging teenage audiences.
His previous work includes the duet “14th Feb” with Juné, which has garnered 34.5 million Spotify streams. While Jaonaay acknowledges the significance of social media in music promotion, he emphasizes his focus on personal artistic growth. He aims to develop a full album while remaining flexible with his musical style.
Came from a musical family, Jaonaay is part of a new wave of Thai artists aiming to enhance T-pop’s global presence amidst the popularity of K-pop and P-pop. His brother, Jaokhun, is also emerging in the T-pop landscape, creating a sense of healthy competition within the family.
Currently, Jaonaay is preparing for future opportunities, expressing gratitude for his recent success and the interest it has generated.
- Why it matters:
- This success indicates a growing interest in T-pop, potentially providing new business opportunities in the music industry.
- Social media platforms are increasingly vital for music promotion, shaping how artists engage with audiences.
- The latest: “Sweet Baby” has recently become a viral sensation, influencing trends on platforms like TikTok.
Source: https://variety.com/2025/music/news/jaonaay-sweet-baby-thai-pop-1236515830/
Source: https://variety.com/2025/music/news/jaonaay-sweet-baby-thai-pop-1236515830/