In a recent viral video, Kyle Johnson, a tattoo artist at The Hive Tattoos in London, Ontario, humorously addressed a felt loss by the Toronto Blue Jays in the World Series. The video, shared on October 31 on Instagram and TikTok, initially showed Johnson with a Blue Jays logo on his leg while another artist prepared to tattoo the phrase “World Series Champions 2025” above it.
Although the video gained over 120,000 views, it sparked a wave of comments suggesting that the tattoo age poorly following the Blue Jays’ defeat to the Los Angeles Dodgers on October 28. Johnson clarified that the tattoo was not real, stating that while the stencil was placed, they chose not to proceed with the tattoo to avoid being perceived as a jinx. The needle was not activated for the procedure, and the idea was intended to be humorous.
Feedback from viewers largely revolved around superstitions, with some attributing the Blue Jays’ loss to the tattoo video. Johnson remarked on the diverse reactions, from gratitude expressed by Dodgers fans to frustration from Jays supporters. He reassured followers that the intent was not to cause bad luck but to convey his passion for the sport.
The Hive Tattoos frequently posts on social media and has a history of viral content, indicating that this incident could serve as an interesting marketing opportunity for the studio.
- Why it matters: The incident underscores how social media can amplify marketing efforts for small businesses, particularly in niche markets like tattoo artistry. Additionally, it highlights the intersection of sports culture and superstition.
- The latest: Despite initial misconceptions, Johnson confirmed that the tattoo was fake and not intended to be permanent.
Source: https://www.cbc.ca/news/canada/london/fake-toronto-blue-jays-tattoo-9.6965193
Source: https://www.cbc.ca/news/canada/london/fake-toronto-blue-jays-tattoo-9.6965193