Interview: How viral skincare advice is reshaping dermatology in India’s semi-urban districts – The South First

As dermatologists in semi-urban India witness a rise in complex skin conditions influenced by social media, Dr. Avinash Pravin emphasizes the importance of science-based care over viral skincare trends.

Published Nov 26, 2025 | 7:00 AM ⚊ Updated Nov 26, 2025 | 7:00 AM

In regions like Nagercoil, Tamil Nadu, common skin issues have escalated due to viral skincare advice on social media. Patients often arrive at clinics seeking treatment for fungal infections, pigmentation issues, and steroid-related damage, many having tried home remedies or viral hacks prior to seeking professional help.

Dr. Avinash Pravin, practices at Pravin Skin Clinic and notes that the local climate, coupled with lifestyle changes and misinformation, has transformed dermatology in these areas. He highlights that approximately 80% of his patients have urgent medical dermatological needs, as opposed to just aesthetic concerns.

Dr. Pravin points out that many individuals are misled by influencers who advocate for quick fixes without understanding the complexities of skin health. He urges the need for education on proper skincare and calls for dermatologists to actively engage on social media to counteract misinformation.

• Why it matters:
  • Understanding the challenges posed by viral skincare advice can lead to more informed skincare choices for patients.
  • Highlighting the need for medical professionals to establish a robust online presence may reshape patient engagement and education in dermatology.
• The latest:
  • Dr. Pravin emphasizes that improving foundational healthcare practices is essential before pursuing treatments for skin issues.