Shifting Gears aired its latest episode, “Danger,” on ABC as part of its ongoing second season, featuring multiple celebrity cameos. Among the notable guests are MLB star Mookie Betts, comedian Gabriel Iglesias, and TikTok star Steph Tolev, who portrayed an exterminator dealing with a raccoon issue in the episode. Tolev’s appearance highlights a trend of integrating social media influencers into mainstream television programming.
The sitcom, which airs Wednesdays at 8:00 p.m. ET, includes storylines revolving around family dynamics and personal challenges. In this episode, a character named Carter attempts to face his fear of a raccoon guarding their trash, leading to an unexpected encounter with Tolev’s character. Viewers can also access her comedy special, Steph Tolev: Filth Queen, on Netflix.
This inclusion of TikTok personalities in traditional formats raises questions about the evolving landscape of entertainment and the potential for more social media influencers to participate in television productions.
- Why it matters:
- The blending of social media stars with mainstream TV may signal changing audience preferences and marketing strategies.
- Businesses in media can explore new collaboration opportunities with digital influencers to reach younger demographics.
- The latest:
- Steph Tolev’s appearance contributes to an ongoing trend where traditional television adapts to include online personalities.
Source: https://www.cinemablend.com/television/i-wasnt-expecting-shifting-gears-cameo-viral-tiktok-comedian
Source: https://www.cinemablend.com/television/i-wasnt-expecting-shifting-gears-cameo-viral-tiktok-comedian