I compared an £11 blush with £23 viral Milk stain and there was one big difference

Rimmel’s Jelly Crush Offers Affordable Alternative to Popular Jelly Blushes

Rimmel’s latest product, the Multi Tasker Jelly Crush lip and cheek stain, has entered a competitive market dominated by high-end brands like Milk Makeup. The Rimmel version, priced at £10.99, is designed to provide a hydrating blush and lip tint while aiming to attract customers looking for more affordable options.

The Jelly Crush product line has garnered attention due to its bouncy texture and multi-use functionality, which mirrors features seen in more expensive counterparts. Both products share identical ingredients, incorporating skin-friendly components such as Niacinamide and Aloe Vera.

However, initial impressions of texture and pigmentation differ; Rimmel’s offering provides a more vibrant payoff, appealing to users who prefer stronger color impact, while Milk’s product showcases a more buildable and subtle finish. Consumers may also appreciate the broader shade selection from Milk, which includes seven hues compared to Rimmel’s four.

Both brands are positioned well within the jelly blush trend, appealing to makeup enthusiasts who are exploring innovative formulations. As the beauty market continues to expand with new textures and applications, Rimmel’s entry could influence pricing strategies among competitors.