Aura nails, a current nail art trend, are characterized by a hazy gradient effect, creating a glowing appearance. This design is inspired by the concept of auras, or energy fields, and has gained popularity due to its versatility. Nail artist Daisy Kalnina, founder of The Gel Bottle, notes that the trend reflects personal expression through varying colors and styles.
The aura nail design has been showcased by celebrities such as Megan Fox, Lizzo, and Dua Lipa, contributing to its visibility on platforms like Instagram and TikTok. Influential nail artists, including Zola Ganzorigt and Betina Goldstein, have played a significant role in popularizing this trend. Aura nails are often noted for their striking appearance, with the color appearing to radiate from the center of the nail.
This nail art style is now regarded as suitable for various occasions, notably red-carpet events. DIY techniques to achieve aura nails at home include using makeup sponges or eyeshadow, making the trend accessible to a wider audience.
- Why it matters: This trend highlights a shift toward more personalized and expressive nail designs, indicating potential growth in the beauty sector, particularly for DIY products.
- The latest: Aura nails continue to trend on social media, with seasonal variations expected to incorporate chrome finishes and gemstones.
Source: https://www.womenshealthmag.com/uk/beauty/body/a65977549/aura-nails-trend-2025/
Source: https://www.womenshealthmag.com/uk/beauty/body/a65977549/aura-nails-trend-2025/