TikTok has emerged as a significant platform for music artists, enabling them to gain attention and success in the industry. One notable case is rapper Latto, known for her hit “Big Energy.” This song gained immense popularity on TikTok, helping Latto transition from a respected Southern rapper to a mainstream artist, earning accolades and collaborations with prominent musicians.
Latto, born Alyssa Michelle Stephens in Columbus, Ohio, began her music career at a young age and gained recognition after winning the reality show, The Rap Game, in 2016. Choosing an independent path over a major label contract allowed her to maintain creative control. Her 2019 single “B***h From Da Souf” received a Double Platinum certification and marked her presence in the charts.
The success of “Big Energy” can be attributed to its instant appeal on TikTok, combining nostalgia with modern beats, making it easily shareable on the platform. By early 2022, the song peaked at No. 3 on the Billboard Hot 100, largely bolstered by organic engagement on TikTok. It generated over 300 million streams in its first month of release.
As TikTok continues to grow, music marketing strategies are also adapting, with major labels shifting their focus toward user-driven content instead of high-cost influencer partnerships. This trend indicates a changing landscape in how music is promoted and consumed.
- Why it matters: Artists and businesses can leverage TikTok as a powerful promotional tool, highlighting the importance of engaging directly with audiences.
- The latest: TikTok now supports over 1 billion songs through its platform, making it an essential component in music discovery.
Source: https://wild941.com/2025/11/27/how-lattos-success-skyrocketed-after-big-energy-went-viral/
Source: https://wild941.com/2025/11/27/how-lattos-success-skyrocketed-after-big-energy-went-viral/