A new trend on TikTok, known as “Flip the Camera,” has gained significant attention since its emergence in late October. The trend involves a group recording a dance routine with the front camera of a phone. Towards the end of the performance, the camera is flipped to reveal a person filming, often someone outside the group. This has led to concerns about the potential humiliation of unwilling participants, including less-popular classmates and older bystanders, as they are featured without consent.
Early examples, such as one posted by creator @jaycrudddy, have reached over a million views, highlighting the trend’s viral nature. However, it has faced backlash from users who argue that it can instigate public shaming. Critics, including Instagram creator @coquettesvanilla, have expressed that the trend has devolved into bullying, emphasizing the emotional impact on those featured in the videos.
As criticism of this trend grows, it raises questions about TikTok’s role in moderating content and the potential for broader cultural implications regarding public ridicule.
First Published on Nov 21, 2025 2:48 PM
- Why it matters:
- The trend raises concerns about consent and privacy in social media, prompting discussions about ethical content creation.
- Businesses and brands may need to consider the implications of trends that can lead to public backlash or damage their reputation.
- The latest:
- There is ongoing debate among users about TikTok’s potential intervention in regulating this trend.
Source: https://www.storyboard18.com/digital/tiktoks-flip-the-camera-trend-heres-why-the-viral-format-is-facing-backlash-online-84590.htm
Source: https://www.storyboard18.com/digital/tiktoks-flip-the-camera-trend-heres-why-the-viral-format-is-facing-backlash-online-84590.htm