Here’s How the Viral ‘Group 7’ TikTok Trend Could Save You Money

‘Group 7’ is a trend on TikTok initiated by singer Sophia James, who published seven videos on October 17, testing which would gain the most popularity. The video that became part of this experiment has accumulated over 52 million views. Users are categorized into “groups” based on the first video they see, but James clarifies that there is no significant meaning behind these classifications.

The trend has attracted attention from various celebrities and brands, including Fenty Beauty and activist Malala Yousafzai, leading to collaborative responses and promotional activities. Many brands have started offering limited-time deals linked to the Group 7 phenomenon. For instance, Pizza Hut is providing 35% off online orders through October 24 with the code ‘Group 7’, while Applebee’s is running a $7 discount on orders over $30 using the code ‘SEVENBADDIES’ until 11:59 p.m. ET tonight. Other participating brands, such as Lyft and Habit Burger, are also offering incentives tied to the Group 7 theme.