Footage from Hasan Raheem’s wedding, which took place in August, has gained significant attention online, highlighting the cultural traditions of Gilgit-Baltistan (G-B). The 26-year-old singer-songwriter’s celebration featured traditional attire and dance, captivating audiences across Pakistan.
In an interview with BBC Asian Network, Raheem expressed gratitude for the positive reception, particularly towards his mother, who encouraged him to honor cultural customs during the event. His attire included a family heirloom — a shuqa overcoat — that has been passed down through generations, enhancing its significance as a cultural symbol.
Raheem’s lively dancing, marked by frequent invitations to join the floor, contributed to the joyful atmosphere of the wedding. He humorously remarked on the unexpected level of acclaim received online, while also touching upon the public display of affection with his bride, which initially caused him some hesitation.
Despite suggestions to limit mobile devices at the wedding, Raheem opted to embrace the moment, stating that the joy overshadowed any concerns about social media exposure. His cousins also contributed to the event’s visibility, taking to social media, which Raheem joked about, highlighting the unexpected nature of their shared family occasion evolving into a broader cultural conversation.
What began as a personal celebration has turned into a national topic, showcasing both Raheem’s music and the rich traditions of Gilgit-Baltistan.
- Why it matters: The event underscores the cultural significance of Gilgit-Baltistan and can enhance awareness of regional traditions among a wider audience.
- The viral nature of the wedding may inspire businesses in the region to capitalize on cultural celebrations for marketing and brand promotion.
- The latest: Raheem’s wedding footage continues to circulate, generating discussions about cultural representation and the role of social media in personal events.
Source: https://tribune.com.pk/story/2568996/hasan-raheem-calls-viral-wedding-an-unexpected-gift
Source: https://tribune.com.pk/story/2568996/hasan-raheem-calls-viral-wedding-an-unexpected-gift

