Music composer Harris Jayaraj gained attention after a video depicting his alleged kidnapping circulated on social media. The video startled fans and industry figures, prompting reactions including a tweet from actor Arya expressing concern. The video, which raised questions about Jayaraj’s well-being, was later revealed to be a promotional stunt for the upcoming film Kadhal Reset Repeat, for which Jayaraj is composing the music.
The film, directed by Vijay, features actors M.S. Bhaskar, Arjun Asokan, and Jiya Shankar, among others. The promotional video was designed to generate interest in the film’s unique plot, presenting Jayaraj’s character as someone the hero has a penchant for “kidnapping.” Fans can now be reassured that this was not a real incident and that Jayaraj is actively engaged in his musical projects.
- Why it matters: This marketing strategy highlights the evolving methods of promoting films, potentially influencing how audiences engage with upcoming projects.
- Successful promotion can lead to increased viewership and revenue, benefiting both the film’s creators and its associated music.
- The latest: Harris Jayaraj is currently composing music for the film Prathar and is set to release more work soon.
Source: https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/harris-jayarajs-viral-kidnap-video-goes-viral-arya-shares-his-concern-heres-the-truth/articleshow/124823376.cms
Source: https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/harris-jayarajs-viral-kidnap-video-goes-viral-arya-shares-his-concern-heres-the-truth/articleshow/124823376.cms