A pink smoothie known as the Strawberry Glaze Skin Smoothie continues to attract attention at Erewhon, a high-end grocery store in Beverly Hills, Los Angeles, despite the recent removal of Hailey Bieber’s name from the menu. The beverage, previously referred to as the Hailey Bieber Smoothie, has remained popular even after the change.
The removal of Bieber’s name was attributed by a counter cashier to the expiration of her contract with the store, as reported by Page Six. However, the drink’s popularity seems unaffected; employees report making at least 600 cups daily, making it the top-selling item in the cold beverage section. Many customers continue to order the drink by its former name, indicating that its association with Bieber persists despite the contractual changes.
As a result, there is ongoing curiosity among fans regarding the name change and its implications for the brand. The continued high demand highlights the drink’s strong market presence, which remains partly tied to its celebrity endorsement.
- Why it matters:
- The ongoing popularity of the smoothie illustrates the impact of celebrity endorsements on consumer behavior.
- Businesses might take note of how brand associations can continue to drive sales even after partnerships end.
- The latest: Reports indicate that customers are still ordering the Strawberry Glaze Skin Smoothie using Hailey Bieber’s name, demonstrating that her association with the drink lingers.
Source: https://www.thenews.com.pk/latest/1358070-hailey-biebers-name-removed-from-viral-20-smoothie-heres-why
Source: https://www.thenews.com.pk/latest/1358070-hailey-biebers-name-removed-from-viral-20-smoothie-heres-why