Nigerians demonstrated a strong interest in technology and political developments in 2025, as revealed in Google’s Year in Search report. The iPhone 17 was the most searched device, alongside budget smartphones like the Tecno Pop 10 and Infinix Note 50 Pro, indicating a mix of premium and affordable tech preferences among consumers.
The report highlighted that Nigeria’s youth population is increasingly engaging with digital content. Political figures such as Senator Natasha Akpoti drew significant attention, signaling the public’s interest in leadership debates. Additionally, searches spiked around notable figures like former President Muhammadu Buhari and Pope Francis, reflecting on their legacies.
The report also noted international events, such as the Israel–Iran War and the US Elections, impacting search inquiries, showcasing Nigeria’s growing global awareness. In entertainment, director Kemi Adetiba topped the search charts, with her series ‘To Kill a Monkey’ being the most searched local show. In music, gospel and Afrobeats dominated, with Tkeyz’s ‘Oluwatosin (Jesus Is Enough)’ leading the charts.
Cultural curiosity was evident, as queries around terms like “Labubu” and “Achalugo meaning” emerged. Culinary searches included diverse foods, with queries focusing on recipes for Porstar Martini and Sausage Rolls among the top listings.
- Why it matters: Insights from search trends can help businesses understand consumer interests, offering clues for marketing strategies and product development.
- Why it matters: The findings also reflect broader societal dynamics, providing a lens into the evolving digital landscape in Nigeria.
- The latest: The report indicates a notable engagement in local entertainment and cultural inquiries, highlighting a shift in public interest toward national narratives.
Source: https://businessday.ng/technology/article/google-search-tech-devices-political-drama-viral-slang-fuel-nigerias-curiosity-in-2025/
Source: https://businessday.ng/technology/article/google-search-tech-devices-political-drama-viral-slang-fuel-nigerias-curiosity-in-2025/