Dritan Alsela, a barista, recently sparked attention on Instagram by sharing a poster promoting an “anti-matcha campaign” at his café, which has garnered over 900,000 likes. The poster displayed slogans such as, “Coffee lovers of all nations, unite against matcha,” along with a statement emphasizing the café’s coffee focus: “This is a coffee establishment. Respect the beans.”
The post has elicited various responses on social media, with users debating the merits of matcha. Some comments expressed agreement with the barista’s stance, suggesting that the matcha trend is overstated in Western cultures. Others stated they would visit the café solely for the sign, while a few shared their distaste for matcha, calling it unappealing.
The ongoing debate highlights a division in public opinion regarding the popular beverage, with contrasting views on matcha’s place in coffee establishments.
- Why it matters: This situation reflects the broader trend of specialty coffee versus matcha, impacting consumer preferences and café offerings.
- Different coffee shops may need to clearly define their niche to appeal to specific customer bases.
- The latest: The Instagram post continues to generate significant discussion, with many users sharing their own experiences and opinions on matcha versus coffee.
Source: https://www.indulgexpress.com/life-style/foods/2025/Sep/27/german-cafe-goes-viral-for-declaring-war-on-matcha
Source: https://www.indulgexpress.com/life-style/foods/2025/Sep/27/german-cafe-goes-viral-for-declaring-war-on-matcha