From Noctourism To AI-Powered Adventures

Travel Trends of 2025
In 2025, travelers increasingly preferred immersive experiences, which included noctourism, set-jetting, experiential travel, bookish travel inspired by social media platforms like #BookTok, blended trips that combine business and leisure activities, and AI-driven personalized travel planning.

Driver of Trends
The growth of these trends is attributed to a demand for authenticity, deeper cultural engagement, unique experiences, and a better work-life balance, with technology playing a vital role in facilitating personalized travel through social media and streaming influence.

Suitability for All Travelers
These trends cater to a wide range of travelers, including solo adventurers, families, remote workers, and pop-culture enthusiasts, offering something for various interests and paces.

Experiencing the Trends
Travelers can explore these trends by engaging in activities such as stargazing and visiting night markets (noctourism), touring iconic film and TV locations (set-jetting), participating in cooking workshops (experiential travel), and visiting literary landmarks in cities like Dublin or Edinburgh (bookish travel), as well as utilizing AI for creating customized travel itineraries.

Choosing the Right Trend
To determine which trends align with personal travel preferences and goals, individuals should consider what they value most in travel—whether that is culture, adventure, efficiency, or relaxation.