This weekend, Seafood City, a Filipino supermarket chain, hosted its “Late Night Madness” party in Scarborough, attracting a large crowd. The event, which first gained popularity in the U.S. in October during Filipino American History Month, aims to celebrate Filipino culture and foster community connections through food and entertainment.
Melchor Salazar, a branch manager at Seafood City, emphasized that the event is focused on family bonding and community togetherness. Many attendees reported discovering the party through social media, having seen videos from previous events. Some participants indicated they were looking for a sense of connection to their homeland, with one attendee stating, “I saw a lot of Filipinos together and I wanted to be here to have fun as well.”
Seafood City has announced plans to continue these events throughout December, with additional parties scheduled in Calgary, Winnipeg, Mississauga, Edmonton, and a return to Scarborough.
- Why it matters: The event promotes cultural engagement and community building among Filipino Canadians, highlighting the importance of social connections in immigrant communities.
- The latest: Seafood City plans to host additional “Late Night Madness” events in various Canadian cities throughout December.
Source: https://toronto.citynews.ca/2025/11/30/filipino-grocery-chain-brings-viral-dance-party-to-scarborough/
Source: https://toronto.citynews.ca/2025/11/30/filipino-grocery-chain-brings-viral-dance-party-to-scarborough/