Fan drops his new iPhone 17 right in front of Tim Cook in viral video: ‘Bro did a drop test’

On September 20, 2025, a fan accidentally dropped his newly purchased iPhone 17 while showing it to Apple CEO Tim Cook. The incident took place shortly after the man, known as Primz on social media, waited in line for over 15 hours to buy the device. Video footage of the drop has gone viral, capturing the moment Cook and the man both reacted as the Cosmic Orange iPhone fell to the ground. The fan then handed the device to Cook, who signed a piece of paper placed over the screen of the phone.

The video’s popularity has spurred various comments online, with viewers sharing jokes about the incident and suggesting that the fan should have had Cook sign the phone itself for added value. While some found the moment embarrassing, others pointed out the humor in what they termed a “drop test” in front of the CEO.

• Why it matters: The incident highlights consumer reactions and expectations surrounding new product launches, especially in high-profile brands like Apple.
• Consumers noted the potential increase in value for a signed iPhone, demonstrating the collectibles market associated with technology products.

• The latest: The viral video continues to circulate across social media platforms, attracting new viewers and comments.