In recent months, many American families have experienced significant changes in their shopping habits due to rising prices of everyday goods. Paige Harris, a mother of two from Stella, North Carolina, has observed consistent price increases on products she frequently purchases, such as hair dye and baby formula. Her grocery list has diminished while her budget has expanded, eliminating certain items like steak from her family’s diet.
Harris, 38, is among nearly 40 individuals who shared their experiences with rising costs following the tariffs imposed by former President Donald Trump. A recent study from S&P Global projected a $1.2 trillion increase in corporate expenses by 2025, with about $900 billion of that burden expected to fall on U.S. consumers. The Yale Budget Lab estimated that tariffs could add nearly $2,400 to household costs annually.
Many Americans have reported similar adjustments to their weekly budgets since the introduction of the tariffs. For example, Jean Meadows, a 74-year-old retiree, has altered her shopping behavior due to high prices, primarily purchasing from Costco and minimizing spending elsewhere. Similarly, Myron Peeler, a retiree on a fixed income, noted that essential grocery items, like bread, have doubled in price within a year.
Despite ongoing economic challenges, the Trump administration has maintained its tariff policies, asserting that these measures would bolster American manufacturing. In a recent interview, Trump hinted at a potential escalation of tariffs against China, particularly in response to export restrictions imposed by the Chinese government.
As tariffs continue to affect pricing and availability, consumers have voiced concerns over diminished options and increased costs. Many report difficulties finding specific pantry staples and essential items, while some like Minnie, a food writer from Portland, Oregon, describe a shift toward a more frugal lifestyle, avoiding non-essential purchases and dining out.
With U.S. inflation currently at approximately 2.9%, the impact of tariffs remains a point of concern, leading individuals like Cassie, a 25-year-old consultant, to travel to multiple stores to search for affordable options. The ongoing changes in shopping habits reflect a broader trend among consumers grappling with rising living costs.
Source: https://www.theguardian.com/us-news/2025/oct/19/trump-tariffs-us-consumers