Electronic Arts (EA) has announced a partnership with Stability AI, the developer of the Stable Diffusion AI image model, aimed at integrating artificial intelligence into its development processes. The collaboration will focus on co-developing AI models, tools, and workflows designed to enhance the capabilities of EA’s artists, designers, and developers in creating content.
Despite the incorporation of AI, EA emphasizes that human creativity will remain central to storytelling. The company asserts that AI will serve as a supportive tool, enhancing workflows and expanding creative possibilities while allowing more focus on high-quality game development. EA acknowledges that while AI can assist in drafting, generating, and analyzing content, it lacks the imaginative and empathetic qualities inherent to human creators.
EA CEO Andrew Wilson has previously highlighted the significance of AI in the company’s strategy, describing it as central to EA’s business operations. Moreover, there are indications that an investor group interested in taking EA private is also considering increased AI utilization to improve profitability through cost reductions. This trend is not unique to EA, as other gaming companies, such as Krafton, are also investing in AI through initiatives like their “AI First” strategy.
One of the initial projects for EA and Stability AI is focused on accelerating the production of Physically Based Rendering (PBR) materials. This includes developing new workflows that generate 2D textures with precise color and light accuracy. Additionally, Stability AI has indicated plans to create systems that can pre-visualize entire 3D environments based on specific prompts, allowing for rapid and precise game content generation.
Source: https://www.theverge.com/news/805777/ea-stability-ai-transformative-game-development-tools