Jamie Lee Curtis Promotes ‘Freakier Friday’ with Viral TikTok Video
On August 15, 2025, Jamie Lee Curtis made a surprise appearance at a showing of Disney’s Freakier Friday at the El Capitan Theatre in Hollywood, California. During the event, she shared a promotional TikTok video that quickly garnered over 11 million views. The actress, known for her work in the original film, showcased a different side of herself in a low-cut outfit, prompting unexpected buzz across social media platforms.
The promotional efforts seem to have positively impacted the film’s performance at the box office. Following its opening weekend, which brought in $28.6 million domestically, Freakier Friday maintained a solid position, generating an additional $14.5 million in its second weekend, according to reports.
This unusual marketing strategy appears to resonate well, capturing the attention of both new and nostalgic viewers familiar with Curtis from the 90s.
- Why it matters:
- The success of this promotional approach highlights the effectiveness of using social media for movie marketing, appealing to younger audiences.
- Potential resurgence in interest for older films may benefit both box office sales and streaming viewership.
- The latest:
- Freakier Friday continues to perform well at the box office, reflecting strong consumer interest following Curtis’ viral promotion.
Source: https://www.outkick.com/culture/jamie-lee-curtis-puts-freakier-freakier-friday-low-cut-top-disney-promo
Source: https://www.outkick.com/culture/jamie-lee-curtis-puts-freakier-freakier-friday-low-cut-top-disney-promo